A fusion of traditional and modern approach that boosts remarkable brand experience.
Eu Yan Sang is a global healthcare company that specializes in Traditional Chinese Medicine. As they celebrated their 140 years of excellence and philanthropic initiatives milestone, EYS approached us to create a series of immersive digital solutions that does brand awareness as well as customer engagement.
Eu Yan Sang wanted to educate the public about their background history, the brand ideology and the process of making Traditional Chinese Medicine. While highlighting the process of herb picking to preparation of herbs, we actualized their goal by implementing traditional wisdom onto modern digital devices.
After carrying out the required R&D, we worked out the interactive technical solutions including software and hardware development, machine rental, design and animation, motion sensor technology, interactive POSM and digital wishing tree. This fusion approach successfully aided in striking the number of visitors to the booth by two-fold. The uncommon creation was also featured on media.