7-11

The Challenge:

To continually reward shoppers for their loyalty and keeping them engaged

The Solution:

Pitting shoppers together in friendly competition on a mobile web based game. To participate, shoppers are required to spend a min. of RM 12 in a single receipt and complete a rave on the 711 circuit.  Shoppers that clock the top 10 fastest timing on 711 circuit weekly are also rewarded