Dr. Martens
The Challenge:
How do you keep your friends/families/companions entertained whilst you are trying on different pairs of shoes? What is a good way to give a consumer a final push into purchasing? What is the best way to maximise advertising space?
The Solution:
An in-built digital panel that not only serves as an entertainment source for consumers but as an in-house educational advertising board. Shoppers that participate and win are rewarded with in store vouchers as well!