Dr. Martens

The Challenge:

How do you keep your friends/families/companions entertained whilst you are trying on different pairs of shoes? What is a good way to give a consumer a final push into purchasing? What is the best way to maximise advertising space?

The Solution:

An in-built digital panel that not only serves as an entertainment source for consumers but as an in-house educational advertising board. Shoppers that participate and win are rewarded with in store vouchers as well!