Mid Valley | IG X’mas AR Filter

The Challenge:

With the safe distancing measures in place, how then can we bring about the Christmas cheer? Continue to engage consumers and keep them entertained whilst taking into consideration the need for safety measures?

The Solution:

Instead of building a Christmas set where crowds would gather around for photo ops, we decided to come up with an Instagram filter based mobile game for our client. All users had to do was head to search for the ‘Effect Tab’ on MidValley’s Instagram profile and tab on the ‘Catch and Win’ effect to try it. It’s a simple and fun game where users catch falling presents and logos with their mouth. A great way to keep consumers engaged whilst tapping into their social media for organic promotions.