Pastamania

The Challenge:

Both outlets came to us with the primary goal of getting existing consumers to download their app and a secondary goal of increasing existing consumers’ spending.

The Solution:

We developed a sure-win web game for consumers. Before placing their orders, consumers were told that if they took part in our web game (approx 30 seconds playing time) they stood a chance to win certain discounts or side dishes. Upon participation of the game, consumers were given a code that was redeemable in-app.