Mid Valley X’mas IG Filter

The Challenge

With safe distancing measures in place, how then can we bring about the Christmas cheer? Continue to engage consumers and keep them entertained whilst taking into consideration the need for safety measures?

Tech Solution

Instead of building a Christmas set where crowds would gather around for photo ops, we decided to come up with an Instagram filter based mobile game for our client. It’s a simple and fun game where users catch falling presents and logos with their mouth. A great way to keep consumers engaged whilst tapping into their social media for organic promotions.

Product Type

Spark AR


Youth Engagement, Social App, Instagram

Client Name

Mid Valley

Project Outcome

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