Sunway Malls’ 100 Blessings 2022

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The Challenge

How do we reward the customers but at the same time drive traffic to the participating malls during the Chinese New Year festive season?

Tech Solution

We decided to create a cute little Tiger character where it greets users and users can customize their very own 3D Sunway Tiger to share their CNY greetings to their loved ones! In addition to that, their loved ones who received the message also able to view the Tiger in AR too! Automated redemption & tracking system were implemented to help drive traffic to participating malls for gift redemption.

Product Type

Web AR


Browser web & Web AR

Client Name

Sunway Malls

Project Outcome

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