How do we reward the customers but at the same time drive traffic to the participating malls during the Chinese New Year festive season?

We decided to create a cute little Tiger character where it greets users and users can customize their very own 3D Sunway Tiger to share their CNY greetings to their loved ones! In addition to that, their loved ones who received the message also able to view the Tiger in AR too! Automated redemption & tracking system were implemented to help drive traffic to participating malls for gift redemption.