Yee Lee The Treasure of FamilyTry Now
In conjunction with Yee Lee’s Chinese New Year marketing campaign, we were assigned to create a social media engagement that targets younger audiences to promote the brand to them.
By utilizing on the growing socialAR trend, we developed two IG & FB filters that brought about different engagement where one showcases audiences’ delicious home cooked Chinese New Year food, whilst the other enabled audiences to become a Michelin chef!
Youth Engagement, Social App, Facebook, Instagram
Yee Lee Corporation Berhad
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