Yee Lee The Treasure of Family

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The Challenge

In conjunction with Yee Lee’s Chinese New Year marketing campaign, we were assigned to create a social media engagement that targets younger audiences to promote the brand to them.

Tech Solution

By utilizing on the growing socialAR trend, we developed two IG & FB filters that brought about different engagement where one showcases audiences’ delicious home cooked Chinese New Year food, whilst the other enabled audiences to become a Michelin chef!

Product Type

Spark AR


Youth Engagement, Social App, Facebook, Instagram

Client Name

Yee Lee Corporation Berhad

Project Outcome

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